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R&P = 16
Trailer = 25
Film poster =8
Magazine cover =6
Evaluation = 0

Total = 55 D

Targets:
Magazine - font of Empire - is this following the conventions of the magazine?
Profiles of actors along with explanation as to why they are appropriate for the role.
Complete evaluation activities

Magazine Cover

Our magazine cover follows the conventions of Empire covers. We use the same picture from our poster as the main image which creates a link between the poster and magazine cover. We made the film strip across the bottom as a magazine article would give away more than a poster so the pictures create more of an insight to the film for the audience. We used the same font for the title of Playing With Fire as we feel this is conventional of the action genre. The story's down the side and at the bottom were similar to other titles we had seen on other Empire covers, we conformed to the conventions of the title by creating a font design and keeping to it making it look professional. 

Our Poster

Our poster which we made in Photoshop looks effective and draws the audience in. We have made London the scene at the bottom, this is also the location we use throughout our trailer. This attracts an audience as London is a location associated with big budget films and is a place of interest for a UK and international audience. We put our main character in the middle to allow the audience to familiarise themselves with him. We had the title at the top in bold silver capitalised font which is a convention of action posters, we also used the same font that we had used in our trailer to create a link between the two products. We put the release date further down and bold to make it stand out and try to make the audience remember the date. 

Film poster and magazine cover research: Captain America

Captain America 

 The two posters for Captain America are very different. The first one is unconventional of an action poster the colours are dull with the background being grey. The title doesn't stand out much as it is a silver colour and just blends into the background and the picture. The release date is at the bottom of the poster, again in the silver font, but does not particularly stand out. Captain America himself is portrayed as an unconventional hero as he shown to be looking down which makes him look defeated. The only colour in the poster the shield which could be to allow the audience to identify the character as Captain America. We would not want to use this kind of design for our poster as nothing stands out much therefore not attracting an audience and selling the film. Whereas, the second poster is much more conventional, it features more characters which immediately catches the audiences eye. Captain America is shown to be more of a conventional hero as he stands with the other characters behind him and walking out of fire, this shows the audience he is the main character and is a heroic one. On the left side of the poster there is the American flag which further reinforces the name of the film. Mise on scene is also important in establishing the storyline as one of the characters us dressed in a military uniform whilst there is also guns and planes suggesting there is something to do with war. The font on the poster is bold and white at the bottom of the poster, the white font stands out against the fire in the background, however the release date is still at the bottom and stands out from the director and actors credits but it is not as big as it usually is on film posters.

The Empire cover for Captain America immediately stands out because of the American flag as the background. The main character is the only character featured on the cover, he is wearing the usual costume for his character which allows the audience to identify him and identify the film. The font used on this cover is different to other magazine covers, the title of the film is still white and big, standing out on the cover. Whilst the line underneath is in yellow font but is in an older style font which is different to fonts usually used on magazine covers. The other stories featured do not stand out much against the background they are in a smaller font in yellow and white, while the story at the bottom is presented differently on a white banner which doesn't make it stand out as much. This magazine cover is effective in the use of the background and how the character stands out through the use of costume and posture, however the font and the other stories are not shown to stand out as much as they do on other posters.

Film poster and magazine cover research: The Avengers

The Avengers 

The poster for The Avengers is unlikely to be like ours as there is more than one main character and they all feature on the poster. This does attract attention to the poster and shows what the film is about as the characters are well known, however a poster with this much on for our film would not be suitable. As it is the first film which has featured all these characters they are all also on the poster to enforce how the film is about all these superheros, mise on scene is also heavily relied upon so that all the characters can be identified by the audience. The background demonstrates the city setting which is typical of action films and the explosion and debris further indicates the genre. All of the characters are all seen to be looking in different directions suggesting they are all joined together to defend against something which further indicates the genre of the film is trailer. The title is typical white font and stands out against the darker bottom of the trailer, the release date is also bigger with the letter "A" being the same as the letter "A" in the word the Avengers which makes it easily identifiable for the audience. The Marvel is above the title for the Avengers which just indicates to the audience who has made the film.

The poster for The Avengers is similar to The Dark Knight Rises as there were different magazine covers to collect, this was more suitable and effective than the poster as then the cover wasn't overcrowded with all the characters - this is why we only want to put one character as the main picture on our cover. Direct eye contact is made with the characters which allows the audience to identify with the characters and further draws attention to them. The costume is emphasized with his hand held up and the lights on his hands on which draws attention to the cover. This cover also has the different coloured circle like the Sherlock Holmes cover which makes it stand out from the rest. It also used the film strip across the bottom like the Sherlock Holmes cover, however, it doesn't include screen shots from the film instead it includes the other films which would be featured in the magazine. This is different to how we want to use the film strip for our magazine cover. The title of the film is in bold white font, which is almost as big as the The Empire logo, this makes it stand out to the audience immediately.Underneath in red font is "The Ultimate Superhero Movie Assembled Inside" which indicates what the article on the avengers will feature and the magazine emphasizes how this is the first film to feature all of these superheros. Skyfall is mentioned above the Empire logo with the Skyfall logo, but doesn't stand out as much as other stories did on the other magazine covers. 

Film poster and magazine cover research: Django Unchained

Django Unchained

This poster is different as it has a white background rather than a picture of a place. This poster only has the three main characters on with them in black and white, their costume and prop indicate how the film is not set in modern day. The poster does not reveal much about the film apart from the tagline at the top in black font which indicates the genre as it mentions a pursuit suggesting an action film. We like posters which have the tagline and we will have one on our poster. The titles are done down the middle of the main character which is different which makes it stand out to the audience. The font for the actors is in white whilst the release date, director and film name are in red which makes them stand out and attract attention. 

The magazine cover for Django Unchained is different to other covers as the other stories featured are only mentioned at the top and bottom of the cover with it only being one line, the picture takes over most of the cover which indicates to the audience that this is going to be a big film. The characters are standing in the same arrangement as the poster which shows who are the main three characters and who is the main one overall. The font is in white and stands out against the picture, it has a different tagline to the poster which appeals the cover to the audience. We would consider doing our poster this way if we could take a picture effective enough to cover the whole page. 

Film poster and magazine cover research: Sherlock Holmes 2

Sherlock Holmes 2

The poster for Sherlock Holmes as the setting of the Eiffel Tower in the background indicating to the audience that the film is set in a city which is typical of the action genre, this is something we could do with our trailer but with London instead. The two main characters are in the foreground with the character of Dr Watson slightly further back showing he is the sidekick in the film. Mise on scene is also used effectively as the prop of a gun shows the genre is action whilst the costume indicates the film is not set in modern day. The title stands out in silver bold font, with two of the actors names being in a slightly smaller font above the title. The release date, although smaller, is in a different coloured font which is effective in making it stand out - this is something we could do. 

The layout for the Sherlock magazine cover is similar to what we would like to do with ours, we like the idea of the film strip diagonally across the cover we think this is effective in advertising the film and the poster as it shows the film in more detail. The font is also in a different colour, it is stereotypically white or silver for action films but the title of the film is in a gold colour and this is used at the top of the cover and for certain words at the bottom as well to make them stand out. This highlights how this is the main font of the magazine cover and how when this colour is used it is for something important. In contrast on the right hand side of the cover there is a blue circle featuring a different film with pictures this stands out from the layout of the rest of the magazine and shows how its something different to Sherlock, we think this is effective and something we could use for our magazine cover.