The poster for The Avengers is unlikely to be like ours as there is more than one main character and they all feature on the poster. This does attract attention to the poster and shows what the film is about as the characters are well known, however a poster with this much on for our film would not be suitable. As it is the first film which has featured all these characters they are all also on the poster to enforce how the film is about all these superheros, mise on scene is also heavily relied upon so that all the characters can be identified by the audience. The background demonstrates the city setting which is typical of action films and the explosion and debris further indicates the genre. All of the characters are all seen to be looking in different directions suggesting they are all joined together to defend against something which further indicates the genre of the film is trailer. The title is typical white font and stands out against the darker bottom of the trailer, the release date is also bigger with the letter "A" being the same as the letter "A" in the word the Avengers which makes it easily identifiable for the audience. The Marvel is above the title for the Avengers which just indicates to the audience who has made the film.
The poster for The Avengers is similar to The Dark Knight Rises as there were different magazine covers to collect, this was more suitable and effective than the poster as then the cover wasn't overcrowded with all the characters - this is why we only want to put one character as the main picture on our cover. Direct eye contact is made with the characters which allows the audience to identify with the characters and further draws attention to them. The costume is emphasized with his hand held up and the lights on his hands on which draws attention to the cover. This cover also has the different coloured circle like the Sherlock Holmes cover which makes it stand out from the rest. It also used the film strip across the bottom like the Sherlock Holmes cover, however, it doesn't include screen shots from the film instead it includes the other films which would be featured in the magazine. This is different to how we want to use the film strip for our magazine cover. The title of the film is in bold white font, which is almost as big as the The Empire logo, this makes it stand out to the audience immediately.Underneath in red font is "The Ultimate Superhero Movie Assembled Inside" which indicates what the article on the avengers will feature and the magazine emphasizes how this is the first film to feature all of these superheros. Skyfall is mentioned above the Empire logo with the Skyfall logo, but doesn't stand out as much as other stories did on the other magazine covers.
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