The two posters for Captain America are very different. The first one is unconventional of an action poster the colours are dull with the background being grey. The title doesn't stand out much as it is a silver colour and just blends into the background and the picture. The release date is at the bottom of the poster, again in the silver font, but does not particularly stand out. Captain America himself is portrayed as an unconventional hero as he shown to be looking down which makes him look defeated. The only colour in the poster the shield which could be to allow the audience to identify the character as Captain America. We would not want to use this kind of design for our poster as nothing stands out much therefore not attracting an audience and selling the film. Whereas, the second poster is much more conventional, it features more characters which immediately catches the audiences eye. Captain America is shown to be more of a conventional hero as he stands with the other characters behind him and walking out of fire, this shows the audience he is the main character and is a heroic one. On the left side of the poster there is the American flag which further reinforces the name of the film. Mise on scene is also important in establishing the storyline as one of the characters us dressed in a military uniform whilst there is also guns and planes suggesting there is something to do with war. The font on the poster is bold and white at the bottom of the poster, the white font stands out against the fire in the background, however the release date is still at the bottom and stands out from the director and actors credits but it is not as big as it usually is on film posters.
The Empire cover for Captain America immediately stands out because of the American flag as the background. The main character is the only character featured on the cover, he is wearing the usual costume for his character which allows the audience to identify him and identify the film. The font used on this cover is different to other magazine covers, the title of the film is still white and big, standing out on the cover. Whilst the line underneath is in yellow font but is in an older style font which is different to fonts usually used on magazine covers. The other stories featured do not stand out much against the background they are in a smaller font in yellow and white, while the story at the bottom is presented differently on a white banner which doesn't make it stand out as much. This magazine cover is effective in the use of the background and how the character stands out through the use of costume and posture, however the font and the other stories are not shown to stand out as much as they do on other posters.
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