The poster for Sherlock Holmes as the setting of the Eiffel Tower in the background indicating to the audience that the film is set in a city which is typical of the action genre, this is something we could do with our trailer but with London instead. The two main characters are in the foreground with the character of Dr Watson slightly further back showing he is the sidekick in the film. Mise on scene is also used effectively as the prop of a gun shows the genre is action whilst the costume indicates the film is not set in modern day. The title stands out in silver bold font, with two of the actors names being in a slightly smaller font above the title. The release date, although smaller, is in a different coloured font which is effective in making it stand out - this is something we could do.
The layout for the Sherlock magazine cover is similar to what we would like to do with ours, we like the idea of the film strip diagonally across the cover we think this is effective in advertising the film and the poster as it shows the film in more detail. The font is also in a different colour, it is stereotypically white or silver for action films but the title of the film is in a gold colour and this is used at the top of the cover and for certain words at the bottom as well to make them stand out. This highlights how this is the main font of the magazine cover and how when this colour is used it is for something important. In contrast on the right hand side of the cover there is a blue circle featuring a different film with pictures this stands out from the layout of the rest of the magazine and shows how its something different to Sherlock, we think this is effective and something we could use for our magazine cover.
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