Wednesday, 3 April 2013

Film poster and magazine cover research: The Dark Knight

The Dark Knight



This film poster is mainly dull colours, mainly grey, despite the Batman logo which stands out as being on fire and the orange/red contrasts with the darker colours. This indicates the action genre as fire is usually a result of an explosion which is typical in action films. As our title is "Playing With Fire" we could do something like this with the maybe having the word Fire in an orangey colour with the rest in a darker colour making it stand out. In the background there is a tall building which suggests that the film is set in a city which is conventional for an action film Batman is in the foreground with the picture being a low angle shot this portrays him as intimidating, however the picture is still quite dark and it is hard to make out any detail which shows him as a mysterious character encouraging the audience to go see the film. The titles used are white font which makes them stand out against the duller background with the release date being bigger making it stand out to the audience. The Batman logo is used twice in the poster which makes it stand out, it also makes it something recognizable for the audience. 




For the cover of Empire different covers which had different cover photos were released which drew in the audience as it encouraged them to buy both covers despite the magazine being the same. This also attracts attention to the film as by having "The Ultimate Exclusive" as the header it shows the magazine as having something the audience would have never seen before. The Batman logo is in the top corner, however, unlike the poster the characters are the main focus rather than the logo. The name of the film is in large white font which makes it stand out to the audience. Along the side there is also titles about what the magazine will reveal about the film which further draws the audience in. 

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