What have you learned from your audience feedback?

We showed a group of people our media trailer in order to see whether our trailer followed the conventions of other trailers, we also found out what they thought went well and what we could have improved on. 

Positives

The audience felt that they were drawn in from the start and that the initial connection with the characters in the film was well established.
They liked that we had the clips at the beginning in the style of a home video and felt this was a good convention of action trailers and helped establish relationships between the characters.
The music contrasts with the clips but makes it more emotive and highlights the emotions the characters are experiencing.
 The titles that were used were conventional of an action trailer as they stood out and went well with the music as there were fades to black. They titles were also conventional as they directly addressed the audience involving them in the trailer.
They liked the use of location as being filmed in London was more interesting and added to the dramatic feel of the trailer as a child being taken in London would make it harder to find them. There were also a variety of places which made it more interesting and the search more dramatic.

Negatives

From where we had recorded the videos we used at the beginning you could see the light which had reflected onto the TV into the corner which made it look less professional.
We had two characters fighting which had no place in the storyline as we had not introduced them or did not develop their places after. 
At the end of one of the clips you can hear the camera being put down which could have been avoided if we had just clipped that little bit off. 
Our voiceover explained the storyline however we did not develop this visually which we could have done more. 

How is it like other trailers?

The use of the home video clips and inter titles throughout the clip help to build tension as this is a convention of action trailers. They felt the music used gave an insight into how the character felt and this is similar to other action trailers.
A variety of locations were used and this is typical of action trailers.

What we would do differently next time

The sound could have been better throughout, not just the clip of the camera being put down but we struggled with making the music quieter then louder again to go with the talking and at times this transition wasn't particularly smooth. We would also make sure that all characters we showed were relevant to the plot and developed throughout. We also could have included more footage of the kidnappers as this would have established the fight between them and the dad better.

We also uploaded the clip onto twitter and Facebook so that we could get further feedback from a larger variety of people. We also thought that the majority of people are aged 15 and over which is our target audience so it would be useful to put them on these social networking sites. Our feedback from the social networking sites was very positive. Everyone who watched the trailer said they would be interested in seeing the film but, similar to our other audience feedback they were confused by the fight scene as they didn't understand who the characters were. Everyone found the music and the home video style clips at the start very effective and we feel that this is a strong point in our trailer.