Analysis of Inception trailer

  Inception is another action film which is rated a 12A, this suggests that our trailer should have this rating also as if most action films seem to have it then that should be the target audience to aim for. Inception has a similar advertising technique as The Dark Knight Rises as it is directed by Christopher Nolan as well so there will be fans of him as a director interested in Inception. 

The trailer begins with a mid shot of what the audience assumes to be the main character in a room alone. This character is played by Leonardo DiCaprio who is a popular actor, this draws the audience in. The lighting also plays a significant role in this shot as the room is quite dark which indicates to the audience that the genre of this film is also mystery, this also engages the audience in the trailer. There is also a narrative voice over describing ideas and power and cities which draws the audience in as they want to know more about what is happening. The institutions are then shown, however they are shown in a different way where all 3 companies are shown in the same shot, this catches the audiences attention as the companies are not usually presented in this way. 

There is then a scene of a city folding over, this is not realistic and as the narrative continues to talk about ideas in the human mind it suggests to the audience that this in his imagination. There is then an over the shoulder shot of a man looking out the window and rioting and fight scenes - stereotypical of the action genre. This is accompanied with the narrative of 'an idea can transform the world' this indicates to the audience the power of an idea and the effect this can have on people. This engages the audience as it is a relatable topic. 

There are then black title screens which sell the film to the audience through naming the actors and director, the font is also simple which makes the names stand out more to the audience, it also makes them remember the names involved in the film. There are then a variety of scenes which seem to establish the villains of the film and there are brief fight scenes shown, the whole trailer appears very vague, this makes the audience continue watching and encourages them to go and see the film as they want their questions answered.

Fade to blacks are used throughout this trailer to create dramatic moments for the audience and to build tension, especially as it is not a particularly fast paced trailer. Close up shots of spinning tops and glasses of water engage the audience as they are so simple and seem so out of place within the action. The font in this film is effective, the words 'your mind is the scene of the crime' are shown to be in between building and are rotating this is effective as it not only attracts the audience to the words but it indicates to the audience that this plot focuses on the power of the mind. The final titles are presented in a memorable way as the shot gradually zooms out of the city and the words inception are formed out of the buildings. This is original and makes the name of the film be remembered in the audiences mind.