Thursday, 13 December 2012

Market research - General Questionnaire


This is a general questionnaire on how people view films and their favourite genres. This will help us to develop our trailer ideas in order to attract a specific audience. We asked 20 people these questions and will do another questionnaire specifically on action which will hopefully be useful to helping us develop our ideas.
Question 1

What is your gender?

Male  - 10       Female - 10

Question 2

How old are you?

12 – 15  - 2      16 -18  - 15      19+ - 3

Question 3

What is your favourite genre?

Comedy  - 7        Action  - 6         Romance - 4         Horror - 3

Question 4

How often have you been to the cinema in the past month?

0   - 2      1 – 5   - 17          6-10 - 1

Question 5

How do you normally watch films?

Cinema  - 11       DVD - 5       Online  - 4       TV - 0

Question 6

How many films do you watch a month?

0 – 3 - 2             3 – 5  -12              5 -7  - 3        8+ - 2

Question 7

Does a trailer influence your decision to see a film?

Yes  - 18               No - 2
 
The results from this questionnaire show that action is the second favourite genre of films, although comedy is first it is still good to know that a lot of our target audience ( the majority of the questionnaire was from people aged 16 - 18) like action films. It is also interesting to see that a huge majority of people say that a trailer influences their decision to see a film indicating that we need to make our trailer effective.

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