Analysis of We Need To Talk About Kevin

 We Need To Talk About Kevin is a film about Ava, a woman who struggles to love her strange child. As he becomes older he becomes more malicious until he commits a crime nobody ever expected. We need to talk about Kevin is a 15 and a Thriller, it probably attracts more young adults as it is quite a violent and psychological film. Similar to many recent films it is based on a book written by Lionel Shriver so already has an audience to target.

The trailer begins with an upbeat song with a montage of Kevin's parent's relationship and Kevin as a young child. There are then scenes of Kevin playing with his younger sister, however the sound  of a crying baby gradually becomes louder until the music fades out and there is a shot of Kevin as a baby. This juxtaposes with the previous atmosphere and creates a sinister tone to the trailer which draws the audience in. This is followed by close up shots of Kevin, focusing on his eyes and some scenes of him alone, inbetween these shots there is a shot of Ava looking completely different to the beginning of the trailer. This raises many questions for the audience as to what has caused her to make this drastic change and encourages them to keep watching.

There is then a narrative voice over from Kevin and we see the effect he has had on his family, although there is still no explanation as to how he has done this which causes the audience to continue watching. Kevin's narrative serves to unnerve the audience as what he is saying, as sinister as it sounds, as some realistic elements which most audience member could relate too. Throughout the trailer there are many black title screens between the scenes this makes the trailer seem more dramatic increasing tension among the audience. The titles are white font on a black screen which are very simple but this makes them stand out more to the audience. The lighting throughout is quite dull further adding to the sinister tone of the trailer as this lighting is usually associated with horror films. The trailer is very short and leaves many questions unanswered for the audience, this is a very effective way of enticing an audience to go and see the film at the cinema.